Preface

Flurry Analytics provides you with an independent way of tracking your application, with a seamlessly user-friendly, web-based interface to access all the statistical data. Flurry emphasizes providing better control for management over their application and in turn, helps with management decisions by improving product roadmaps to have better user acquisition, engagement, and retention.

This book will teach you the fundamentals of getting started with Flurry Analytics and integrating it in your iOS application. As this book is meant to quickly get you familiar with Flurry and will cover all the important aspects of Flurry Analytics and its iOS SDK, it will cover a lot of subjects very quickly. Throughout the book, we will be dealing with the direct implementations by using effective examples and code. This approach will help you implement the example code and integrate the same thing in to your project quickly.

Working with Flurry is easy. This book will allow you to set up your application in no time. The book explains all the topics using code and includes lots of useful tips that explain all the little parts of Flurry.

One of the key points is segmentation and funnel, which helps you track your application usage for specific user paths. Flurry works for multiplatform applications and web development as well. Flurry also helps you to increase application monetization with better user retention and engagement strategies.